Tuesday, 30 July 2013

Kickstarter.

This month saw the first ever Kickstarter campaign we've ever backed, reach it's funding goal.

This is the project we backed, for a hardcover artbook by Evan Burse, who runs his own YouTube channel: CartoonBlock. Evan is wildly skilled, and we really enjoy watching his videos. So as soon as Allan discovered that he was running a Kickstarter, he instantly turned to me and asked if we had any money to spare. Luckily, we did (which is unusual for us!).

We backed the $100 option, which entitles us to a signed hardcover copy of the artbook, as well as getting our names and website printed in it as Co-Producers, and a limited edition print of Kid Goku (yay!).

We are very excited for this, as CartoonBlock is one of the main things that keeps on pushing Allan to draw more (and in turn, me too). Obviously, Kickstarter works by you funding the item to get it made, so we still have months to go before we will actually receive the finished item, but it is great to be a part of it, and help Evan reach his goal of actually having his very own, published artbook.

This leads me into a small(ish) rant about Kickstarter though.

Kickstarter is a wonderful concept. I completely endorse it, and think it's a fantastic way to go about trying to get money for a project you want to do, when no other avenues are open for you. However, many celebrities and big named companies are now looking to it as a worry-free way to make movies, games, etc.

Not too long ago, Rob Thomas created a Kickstarter in order to raise funds to create a Veronica Mars movie. It beat all previous Kickstarter records, and if I remember correctly, was fully funded in 10 hours of it being posted online (and went on to reach almost 300% of it's initial goal).

This then meant that the production of Veronica Mars is of no risk to the companies behind it. If the initial cost is paid for through Kickstarter, by fans, then all of the money that is made afterwards (or not) is profit for the makers. Makers who had plenty of other avenues to go down to get the funding for their project, and could most likely have put some money into the project themselves.

If the movie bombs, oh well, no loss to them, since they don't have to pay back the initial costs.

Same goes for Zach Braff. He made a Kickstarter a while back with a goal of $2,000,000. He ended up getting over $3,000,000 in the end.

From the beginning of 2007, till early December the same year, he was being paid $350,000 per episode of Scrubs. In that time frame, he did at least 20 episodes. $350,000 multiplied by 20 is $7 million. And that's just for ONE season of Scrubs. Obviously he probably spent a fair chunk of it on general stuff, house, car(s), etc. But $7 million... You can't honestly tell me you don't think he still has millions left in the bank now, can you? So he could have easily afforded to fund his project himself without the use of Kickstarter.

These are just a few examples of Kickstarter being "abused" in a sense, by the rich and famous.

Now, don't get me wrong. If someone famous I really loved was making a Kickstarter for something I really wanted to see happen, etc, then yeah, no doubt I'd probably back it. And they know this! So this is why they do it.

But in an ideal world, Kickstarter would be left for the people who actually need it, and not for the people who just want to use it, to cover their own asses in case their project goes south.

/end rant.

What do you think about celebs using Kickstarter? Have you ever backed a project?
Let me know in the comments below!

V.

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